Target audience - how to define it correctly? Advice from advertising, marketing agency HOLA Digital Agency - Dubai, Singapore, Hong Kong, Qatar, Moscow, Russia Development Company: AI, Blockchain, IoT

No matter what industry you are in, at the heart of any brand marketing strategy is identifying your target audience. This is called a goal, that is, a specific group to which we direct our products or services, and, therefore, marketing activities. Without knowing who our customers are, without knowing their preferences and typical behavior, the likelihood of high profits is negligible.

What is the target group and what is the character? A character is a detailed description of our ideal recipient. This is a description of a typical representative of our target group, which allows us to determine his priorities and needs, as well as the way to communicate with him. The definition of the target group (also known as the target group) is simple - it's just the recipients who could potentially be interested in your offer or product. The persona multiplied by X gives us the target audience. Without creating an image and targeting potential customers, it is difficult to succeed in sales or marketing. So, how to correctly, easily and pleasantly form a character and define a target group? There are several factors behind this.

Knowledge of your own product - Promotion - business, website, brand, company

To know who to sell to and how to promote your product, you need to KNOW it.

This is the first stage in the formation of the target group. Answer yourself to the question: What are the benefits of it? What problems does it solve? Is it expensive or cheap? Why is he standing like this?

Simply knowing the product narrows down the target group and indicates its needs. However, you should be aware that the product does not yet indicate the audience, because the user of the product does not always refer to the target audience. Take a look at two examples:

• Dogs love leashes, but that doesn't mean you need to create ads for them. Of course, in this case, the target group will be the owners of these four-legged, that is, people who pay for this product.
• Small children use strollers, but they don't buy them. Their parents do it. So you can't create advertisements for newborns (if you could at all), that would be a misplaced idea and an ideal way to throw your money away.

How to define the target group? To do it right, you just need to answer questions about the character. Here is a sample set of questions:

Who is your audience? - Creation (development) of a website for business, website advertising

• The name of?
• Where does he live?
• In the city or in the countryside? ... etc.
• How many years?
• What is his material status?
• Does he live in an apartment or in a house?
• Does he rent or own a property?
• What is his education?
• In what field?

What social role does he play?

• Have a wife / husband?
• Is he a parent?

What is his lifestyle?

• What is his position, in what industry, at what level does the company operate?
• Does he appreciate the fast life in the big city or runs away from it at the first opportunity?
• Is he an introvert or an extrovert?

What are his interests?

• What is his life, his ambitions and goals?
• What tests await him?
• What problems is he struggling with?
• How can you help?
• What worries him?

There may be many more questions that may differ depending on what product or service you have. For example, if you sell cars, you won't be interested in whether the customer is associated with nonprofits.

How do you answer these questions? Where can I get all this information? To identify the identity of the answers to the above questions, it is best if you look at your existing customer group and their order history. It may turn out that some questions will be answered, and some will be completely redundant. When you break down the group of customers who make the most purchases and study them closely, you may find common characteristics common to this group that are not included in the questions. Write down the answers to all possible questions and more, write down what may be relevant from your point of view. However, if you do not have a large enough group of recipients to find answers to your questions, you can always use the tools on the Internet or take the help of the experts from the Marketing, Branding, Advertising Agency HOLA Digital Agency (United Arab Emirates (UAE), Tokyo).