FMCG branding. Features and trends of the packaging market - HOLA Digital Agency - London, Berlin, Germany, Monaco, Milan, Italy Development Company: AI, Blockchain, IoT

Just as the quality of a product is determined by many factors (ingredients used, recipe and production method), its success in the market is also determined by the many actions taken in the field of online and offline marketing (strategy based on valuable content, social media activity, graphic design and etc.).

Due to the high competition and the specifics of the buying path (often ending with a consumer's decision in front of the store shelf), the effectiveness of marketing activities is primarily determined by the selection of suitable tools for online and offline promotion (order online advertising, order website advertising, order google contextual advertising at HOLA Digital Agency ), as well as effective management of the advertising budget.

Fast moving consumer goods (FMCG) is a commercial sector offering goods primarily for sale in large stores such as hypermarkets and supermarkets. The turnover of this type of goods is dynamic - due to their availability, customers buy quickly, and store employees are responsible for replenishing the shelves with missing goods. Nowadays, adapting to the needs of the client, products from this commercial sector can also be purchased from online stores, discount stores and small local stores.

Fast turnover (FMCG) packaging trends for consumer goods

The boxed FMCG market, due to its specificity, is dynamically developing and resistant to financial crises. It is characterized by numerous innovations related primarily to the protective, functional and marketing function of packaging, as well as various aspects of sustainable development and environmental protection.

The FMCG market, due to its specificity, is one of the most dynamic and resistant to financial crises. Despite the limited spending on various items, shoppers cannot stop shopping for staples on a regular basis, such as groceries or cleaning products. This market is characterized by a very large variety of products, relatively low prices, high sales volumes, low margins and different distribution channels.

FMCG Packaging Design Market Trends

In the food and beverage unit packaging market, there is significant competition between glass and plastic packaging. Longer shelf life, lighter weight and recyclability are features of plastic packaging that will allow it to increase market share and accelerate the end of life of glass packaging. Over the next decade, the use of plastic packaging will increase rapidly in market segments such as soft drinks, juices, wines, sauces, jams, etc. The demand for PET packaging will be clearly visible, especially in the case of supermarket chains.

The most important advantages of plastic packaging design are ease of use, light weight, shock resistance and a longer shelf life for packaged products. There is still a lively debate about the benefits of both competing materials, and the arguments for glass are: relative price stability, sustainability and environmental issues, and recyclability. However, for applications such as packaging wine in small bottles intended for aircraft, outdoor events, picnics and leisure, and retail food markets, plastic packaging can be advantageous. Competition for glass has arisen in other market segments as well. For example, in the beer market, which is still dominated by glass packaging, there is a growing interest in PET bottles, especially in the region of Central and Eastern Europe. In the flexible plastic packaging sector, clear developments are predicted with continuous improvements in functionality, lower costs through improved technical parameters of traditional polymeric materials and the use of new plastics that provide better performance, including barrier properties and lower weight.

The market for metal packaging will develop at a slower pace than the market for packaging made from other materials. Metal packaging for relatively cheap food products, such as canned vegetables and downstream products, will not be able to compete with the latest plastic technology. However, cans, and especially soda cans, will not lose importance due to the long shelf life of packaged products and production efficiency.

The HOLA Digital Agency team (Frankfurt am Main, Nice, Cannes, Paris, Zurich, Karlovy Vary, Holland, Austria, Switzerland) is well aware of the difficulties that arise in the process of forming consumer loyalty in the FMCG industry. The lack of an online sales platform for creating and promoting a website, the need to compete with the price, a detailed definition of the target group and the planning of individual events, for example, creating a marketing, branding, advertising strategy - these are the problems that an advertising agency has to face when working with a client from FMCG sector. Their proper development, as well as the reaction to dynamic market changes, lead to the development of a strong marketing strategy, which is expressed both in increasing brand awareness and in increasing sales in offline channels (Promotion - of a business, website, personal brand, company on the Internet, in social networks).