Successful launch of a cosmetology clinic in Dubai, Abu Dhabi, United Arab Emirates in 2022. Modern digital marketing tools from HOLA Digital Agency specialists

First, define a goal. Are you planning to open a small clinic in Dubai that will specialize in cosmetology?

The main activity of your future clinic in the UAE is dentistry and aesthetic cosmetology. According to customer surveys in Dubai, laser hair removal is a very popular procedure.

Consider the examples of a ready-made business that has existed for about 20 years in the UAE. The team usually consists of no more than 15-20 people. Specialists of the HOLA Digital Agency will help you select only qualified medical professionals with extensive experience and experience.

Set realistic goals at the beginning of the journey

Initially, after the opening, sales are kept only on the recommendations of friends. The first customers will be your friends and their friends - this is a normal practice. But in such cases, a businessman must involve marketing specialists to develop a marketing strategy and promotion strategy for a new cosmetic clinic in Dubai, UAE. If you already have two ready-made branches of a clinic in Dubai, but sales are not growing, and customers are not increasing, then you should not be afraid to combine these clinics and develop new medical areas and attract specialists of a different profile.

Preparing to launch a project

First you need to conduct high-quality marketing research and analysis of the situation in this segment of the UAE market. If you are planning to open a large medical center, then it will not be superfluous to pay attention to the creation of a marketing department. Let the department have only two or three people, but you will be calm about SMM business promotion in social networks. Entrust the employees of the company HOLA Digital Agency with maintaining an account on Instagram and Facebook. Also, don't forget about design and work in Google Ads. A modern company should have a team of experienced and qualified marketers and SMM specialists.

In order for the audience to know about your cosmetology clinic in Dubai, you just need a high-quality company website. To develop the company's official website, contact the HOLA Digital Agency.

If your company already has a website, and sales are not growing, then you need to check whether it contains enough useful information. Are contacts listed, are phone numbers up-to-date? Also, there must be feedback so that you can work with customer objections. Make sure that the site does not contain stamps and stereotypical designs.

If you do not monitor the effectiveness of the advertising campaign of your cosmetology clinic on the Internet, and do not track the results of traffic, then you can spend huge sums from the company's budget for nothing. It often happens that the owner spends several tens of thousands of dollars on an advertising campaign, and in return receives more than 90% of refusals for landing pages.

Promotion specialists of HOLA Digital Agency count leads, calls and conversions, as well as assess the risks and profitability of the project. Our experts check the adaptability and factors that affect the loading speed of the company's official website even before the clinic's advertising campaign is launched.

If your employees do not understand the requirements of modern SMM promotion, then unwanted staff turnover may occur. HOLA Digital Agency will help you choose only highly qualified specialists for further promotion of a cosmetology clinic in Dubai, Abu Dhabi, United Arab Emirates.

Development of a marketing plan before the launch of an advertising campaign for a clinic in Dubai

A step-by-step plan for the development and implementation of an advertising campaign on social networks should be designed for at least four months. Remember that your brand promotes quality medical services and beauty treatments. The strategic plan should include the following items:

• Creation of a business website for a clinic in Dubai, UAE;
• End-to-end analytics;
• Selection and connection of CRM systems;
• High-quality advertising creatives;
• Targeted advertising.

Creating a high-quality website for a new company in the UAE begins with an SEO analysis of a competitive segment, that is, promotion specialists analyze existing websites of companies in a similar market segment. As a result of such research, it is possible to make an approximate prototype of the site. According to the analysis, you can choose the following parameters for the future website of the cosmetology clinic:

• Font style and size;
• outgoing links;
• Menu snippets.

You must understand that the ultimate goal of the new company website is to meet the actual demand for the services of your clinic. Therefore, it is important to show all the services in detail, to acquaint the site visitor with the clinic staff, management, etc. Nazi specialists will make sure that your site is not just another business card, which is many in the Internet space, but becomes a high-converting landing page.

HOLA Digital Agency experts work in various modern construction sets, where you can choose ready-made blocks and fully implement the customer's tasks.

HOLA Digital Agency guarantees its customers high speed of creating websites at relatively low prices. Your business card site will look informative and modern. We combine all stages of layout, integration and design with CMS, so the project is launched very quickly. Contact HOLA Digital Agency today to create a quality website if you are the owner of a new cosmetology clinic in Dubai, Abu Dhabi, United Arab Emirates.